Between March 1-8, 2023 the Romanian gift market increased by 64% compared to the same period last year, according to an analysis by Limitless Agency.
The most expensive product ordered on online stores during this period, a luxury watch created by a French fashion house, cost 49,000 lei (approximately 10,000 euros).
On International Women’s Day, the most ordered products were perfumes and cosmetics, and the average order value was 355 lei, a slight increase compared to last year, from 352.5 lei. The most ordered perfume was Mademoiselle Chanel, which costs between 400 lei and 800 lei.
At the same time, between March 1-8, 2023, the number of transactions increased by 63% compared to the same period last year. Also, the number of users in online stores in the gift niche has increased by almost 60% compared to the same period in 2022.
Also, along with the increase in income in the gift niche, the marketing costs for online promotion have increased, more precisely the CPC (cost per click) is higher by 30% compared to last year.