BIPA, the drugstore brand of the German REWE Group, has officially entered the Romanian market with the opening of its first store in Mega Mall Bucharest. The new location is situated on level -1 of the shopping center.
The first BIPA store in Romania covers an area of 370 square meters, is operated by a team of 14 employees, and is open daily from Monday to Sunday, between 10:00 and 22:00.
With this launch, BIPA brings private-label products to the local market, introducing more than 1,500 own-brand items designed to offer a competitive quality–price ratio for everyday consumer needs.
Romanian consumers will find BIPA’s in-house brands across multiple categories, including BI CARE, BI LIFE, BI KiDS, BI STYLED, BI HOME, BABYWELL, LOOK BY BIPA and BI GOOD. These product lines span beauty, personal care, health and household essentials.
Beyond own brands, BIPA’s total portfolio includes over 13,000 products, covering beauty, personal care, health and home categories, as well as more than 25 well-known makeup brands, alongside its proprietary Look by BIPA range.
20–25 new stores per year planned
Following the opening in Mega Mall, BIPA plans an aggressive rollout, targeting the launch of 20 to 25 new stores per year across Romania. The country represents the third international market in BIPA’s expansion strategy, after Austria and Croatia.
