A team of Romanian entrepreneurs, founders of Naratix, has created five robots based on artificial intelligence that work non-stop, reducing return rates by up to 60% and increasing the average order in online stores by up to 30%.
The robot employees were developed in approximately 12 months, with an investment of EUR 350,000, and by the end of the year, their developers aim to implement them in over 2,500 online stores.
Robots Nara, Dynamo, Gina, Grant & Julie serve as brand managers, sales agents, data engineers, and influencers, assisting local brands with technology similar to that used by giants like Amazon, Tmall, or AliExpress.
The Nara robot is the most creative, the Dynamo robot is the one that creates product documentation, Gina makes appointments for customers, Grant is the charming robot selling online, and Julie is the influencer with an attractive personality.
They were developed by six young people aged between 29 and 36, Ionuț Avram, Marius Drenea, Stelian Mustea, Vladin Grebeniță, Cristian Orășanu, and Alina Orășanu, with experience in IT, business development, machine learning, cybersecurity, marketing, sales.
Naratix has implemented these 5 robots in several well-known companies, such as MeliMelo, TheBodyShop, NeaKaisa, Bigotti, Caro, and others, from all e-commerce verticals, ranging from Fashion, Beauty, Home & Decor, Furniture, DIY, IT to Electronics.