The total estimated Influencer Marketing budgets will exceed €100 million in 2024, a considerable increase compared to 2020, when the total market was estimated at €18-€23 million per year, according to MOCAPP. At the E.U. level Influencer Marketing budgets account for 4%- 7% of the total digital marketing budget, while in Romania, it is between … Continue reading Over 100 million EUR in influencer campaigns in 2024, a 300% increase