Romania ranks 3rd among EU Member States in Central and Eastern Europe in terms of e-commerce value, after Poland and the Czech Republic, according to the European Ecommerce 2024 report.
According to the report, in 2023, the Romanian e-commerce market reached EUR 10.6 billion, representing 3.32% of GDP, up from 3.17% of GDP in the previous year. In addition, there is significant potential for expansion in the adoption of online shopping, with 50% of the population making at least one online purchase in 2023.
The report estimates that the Romanian e-commerce market will grow by 10% in 2024, reaching EUR 11.7 billion, equivalent to 3.42% of GDP. The percentage of the population that will shop online is expected to reach 55%.
