Chinese automotive giant Chery has officially launched its operations in Romania, marking a significant step in the company’s accelerated expansion strategy across Europe. AUTO ITALIA has been assigned as the official importer of the Chery brand in Romania.
The distribution agreement will enable the local sale of TIGGO SUV models, starting in the second half of 2025. In 2025, Chery will prioritize the launch of the fourth-generation TIGGO7 and TIGGO8, both powered by Chery Super Hybrid (CSH).
Romania becomes a key market in the region for the brand, which has seen consistent growth in recent years, reaching over 2.6 million vehicles sold globally in 2024, a 38% increase compared to the previous year.
With a presence in over 110 countries and regions and more than 15 million global users, of which 4.5 million are outside China, Chery continues its international expansion and will launch its mass-produced TIGGO family models across several European markets later this year.
Chery’s European R&D Center in Frankfurt will play a critical role in aligning Chery’s technologies with European regulatory frameworks and market dynamics, supporting adaptive development and enabling the creation of vehicles that are tailored to meet 100% European standards.
Founded in 1997, Chery is one of China’s largest automotive companies. It operates eight global R&D centers and employs over 18,000 engineers worldwide. The brand is China’s leading passenger car exporter and was recently included in the Fortune Global 500 (ranked 385th as of August 2024).
