Romania’s hotel market reached a record of more than 25 million overnight stays in 2024, the highest level in more than 30 years, driven by a rising number of foreign tourists and strong demand for modern hotels, according to Colliers’ annual report.
The number of overnight stays surpassed pre-pandemic levels by 4%, exceeding the EU average, which grew by less than 2% over the same period. This growth is driven largely by domestic tourists and the leisure sector.
According to Eurostat, a business traveler in Romania spent an average of EUR 333 per trip in 2023, one of the lowest values in the European Union. This amount is significantly lower than in Hungary (EUR 562) and Poland (EUR 488). However, Romania stands out with the third fastest growth rate in the EU for this indicator.
According to the report, which analyzed 4 and 5-star hotels in Bucharest affiliated with international brands, the average daily rate has exceeded 2019 levels, reaching over EUR 140 per night – a 21% increase in foreign currency and 27% in local currency (RON).
