Currently, Pepco hires more than 3,200 women in Romania, and in most departments, women represent two-thirds of the workforce. Also, more than 1,380 women hold the position of store manager and lead teams that are mostly women.
Also, an internal analysis shows that women represent 87% of customers in Pepco stores. On average, they are around 39 years old and have one or two children, and 55% of them have children up to the age of 14.
Up to 90-96% of women in most markets where Pepco is present are familiar with the brand. Its stores comprise a total of around 530 product categories: 23% of these are adult clothing and accessories, 30% are children’s clothing and 27% are home accessories.
In 2023, Polish retailer Pepco employed more than 30,000 women in its European retail chains, with women accounting for up to 93% of the retailer’s workforce in Europe.
Pepco Group was established in 2015 and is comprised of salient retail chains, namely Pepco, Dealz, and Poundland. The Polish Group now has over 4800 stores in 20 countries, hiring around 47.000 individuals.
