Half of young people (54%) dine out at least once a week, with lunch being their preferred time for a restaurant visit. Additionally, 63% consider location very important as restaurants in central areas, with distinctive designs and cozy atmospheres, are favored by young people aged 18 to 40, according to a City Grill analysis.
Young people aged 18-24 go out frequently, favoring cafés, brunch spots, and outings with friends, visiting restaurants about once a week. For them, dining is more of a social experience than a culinary one. They prefer social spaces and a curated international menu – not too extensive – spending between 150-300 RON per outing.
Those aged 25-30 frequent pubs and lounges 2-3 times per week. They value their relationship with the staff, preferring friendly yet ”cool” and knowledgeable waiters. They also prefer restaurants in natural settings where they can take a walk afterward, with budgets ranging from 200 RON (for drinks only) to 400 RON when dining out.
The 31-40 age group prioritizes food and service quality, dining out daily for lunch and 2-3 times per week in the evening. For this segment, a fine dining experience is complemented by location, atmosphere, music, and the restaurant’s story – factors that contribute to customer loyalty. Their budget for a dining experience varies between 300 and 500 RON, depending on the time spent at the restaurant.
