Dacia (brand value up 30% to €1,062 million) has recovered last year’s drop and overtaken eMAG (brand value down 15% to €877 million) as the most valuable Romanian brand according to a new analysis by Brand Finance.
Dedeman remains the most valuable brand held entirely by Romanian shareholders, defending the 3rd position in the ranking (brand value up 5% to €530 million), with the preponderantly brick-and-mortar retail sector continuing its post-pandemic recovery.
Overall, the combined value of Romania’s top 50 brands is up 13% from previous year, to over €6.6. billion, above the whole Romanian economy’s rebound of 4.7% in 2022.
New brands – created and developed by entrepreneurs and private companies over the past 30 years – account for over 60% of the Brand Finance Romania 50 2023 – both in number of brands and in brand value.
The new entrants are real estate developer One United Properties, which makes a remarkable entry in 24th place with a brand value of EUR 49 million, and the industrial brand ALRO Slatina (brand value EUR 40 million, in 29th place).