8 out of 10 Romanians visited the malls between December 20-31, 2023. Also, The time spent in malls increased in December 2023 from 2 hours per visit, on average, to almost 3 hours, according to a Brand Management study.
According to the study, mall traffic increased by 17.3% in December 2023 compared to last year. This is mainly due to the fact that this year Romanians no longer focused on going on vacation, as has happened in past years.
In terms of product categories purchased, the most popular were clothes (35%), jewelry and perfumes (25%) and toys (25%). Also, interest in electronics and household appliances increased significantly (15%).
Men bought more gifts, while women spent more time in the mall. Last year, studies showed that men spend 10% more than women, a trend that has continued during the holidays. In December, men spent, on average 362 lei versus the 330 spent by women.
