German fashion company BOGNER, specializing in athluxury sports fashion, is expanding into the Romanian market by opening its first store in the country within the shopping gallery The Grand Avenue at JW Marriott Bucharest Grand Hotel.
The new boutique, with an area of 131 sqm, will complement the mix of luxury brands of the gallery, and its opening is planned for November 1st, following an investment of approximately EUR 500,000.
The Bucharest store operates as a franchise by Iceland Bulgaria. The company is the official representatives for Bogner in Bulgaria for the last 10 years, with three monobrand stores (two in Sofia and one in Bansko), and four multibrand units.
