The number of Romanian tourists staying in the country’s hotels reached almost 7 million in 2023, very close to record highs and also above the average in the years before the pandemic, according to Colliers.
However, the recovery of international tourism in Romania has not been as fast as that of domestic tourism, with the number of foreign tourists arriving in Romania remaining around 25% below pre-pandemic levels.
The average daily revenue per available room (ADR) grew by 15% – 20% throughout the year, in addition to the 57% increase recorded in 2022, reaching 126 euros/room/night in central areas and 82 euros/room/night in the north of Bucharest.
Only one significant new hotel, the 84-room Ibis Styles Airport in the northern Bucharest-Otopeni area, was added in 2023 and the former Hilton Athenee Palace was rebranded as Intercontinental.
More than 20 significant openings in Romania totalling almost 2,000 rooms are expected over the next two years. These include One United’s project to bring a 100-room luxury brand to Rue Clemenceau – Ennismore.
Another developer has signed an agreement with another Ascott luxury brand, The Crest Collection, to open a 170-room project near the Palace of Parliament in Bucharest, and a new collaboration with Accor on Novotel Living will bring a 150-room aparthotel scheduled for completion in 2025.
