Holand Automotive Group, owner of Ferrari Quebec in Montreal, as well as Ferrari of South Bay and Ferrari of Rancho Mirage in California (USA), enters the European market with the acquisition of Forza Rossa, Romania’s only Ferrari dealership.
Located in the capital city, the dealership will be renamed Ferrari of Bucharest. The group also operates a portfolio of premium and ultra-luxury franchises, including Rolls-Royce Motor Cars Quebec, McLaren Ville de Québec, and Lamborghini Palm Beach (USA).
Romania is a hidden gem that presents immense potential. Its proximity to key European markets and growing wealth make it ideal for luxury automotive growth, with strategic access to neighbouring regionsGad Bitton, President and CEO of Holand Automotive Group
The Italian automotive brand is in first place in terms of the number of luxury cars sold in Romania last year, with 64 units, almost double the number of the second-placed brand, Bentley, which recorded 34 new cars sold on the local market.
