Global luxury menswear brand ZEGNA opens its first Negozio in Bucharest. The term is used by ZEGNA for its own stores, coming from the Italian language and means ”shop, business, store”.
Spanning two floors, the store at 11-13 George Enescu Street, near Calea Victoriei, the city’s main commercial street, retains the building’s distinctive original architectural features, authentic parquet flooring, and a grand staircase highlighted by a glass display window, making it a focal point of the location.
On the first floor, it includes a bar inspired by the ZEGNA Caffè atmosphere and is complemented by iconic pieces of furniture such as elegant Minotti chairs and Italian-made Riva 1920 tables. The store showcases the latest men’s collections and iconic pieces such as the Il Conte jacket, the versatile Overshirt, timeless formalwear, and the iconic Triple Stitch shoes.
The new ZEGNA Negozio reflects a stylistic vision that foregrounds the principles of contemporary design, an authentic expression of the brand’s redefined identity under the artistic direction of Alessandro Sartori. The brand’s expertise, history, and tradition of craftsmanship are also embodied in the philosophy of the collections.
